The Meetings Show has announced it is to cut back to a two-day format for its sixth edition to run in 2018.
Organiser Centaur has confirmed that in its new format, the show will return to Olympia London and will be starting on Wednesday 27 June 2018, providing focused networking, education and meeting opportunities for buyers and suppliers.
Organisers say there was overwhelming support for condensing the show.
David Chapple, group event director who has been given responsibility of the show following the departure of its director Steve Knight, said: “Over the past five years The Meetings Show has grown to be an unmissable event for anyone working in the UK inbound or outbound meetings industry.
After listening to feedback from exhibitors it was evident that whilst many achieved excellent results from the 2017 edition – our largest show to date – they would be able to achieve even greater ROI from a focused two-day show with more opportunities for networking in addition to appointments with hosted buyers. For hosted and visitor buyers, the research indicated that we should be creating a dynamic programme with more opportunities for learning, supplier appointments and excellent networking opportunities.”
Chapple said he would be working with the advisory board, focus groups, partners and exhibitors to refine plans for the 2018 show.
The show recorded a drop in hosted buyer numbers in 2017.
