Brand experiences are becoming more immersive, shareable and culturally relevant than ever.
Behind the scenes? A fleet of bold, inventive agencies crafting moments that make headlines and light up social feeds. Here’s some of the agencies behind the events.
Tik Tok LIVE Fest
Agency: Seen Presents
TikTok LIVE Fest celebrated the platform’s top 650 creators with four immersive events in one week across three London venues. Every detail, from logistics to production, was managed via a custom multilingual platform powered by RFID wristbands for seamless access, transport and interactivity.
The experience blended physical and digital worlds, with activations tailored for LIVE creators, including a boxing-themed LIVE battle, ASMR booths and an RFID-linked 48-screen globe. The pinnacle event, the Global Awards Ceremony, was live-streamed on TikTok’s main channel, hosted by Jason Derulo and featuring performances by TikTok stars and Zara Larsson, drawing over 3.5 million viewers.
lululemon ‘Together we grow’ campaign
Agency: The Park
To mark World Mental Health Day and as part of lululemon’s ‘Together we grow’ campaign, The Park worked alongside lululemon to plan and deliver an evening of movement, dining and connection, for 100 guests.
With an objective to acquire new brand guests and break the mould of previous brand experiences, the agency partnered with local dining collective Dinner for One Hundred and local chef and recipe content creator, Ben Lippett. Furthermore, all proceeds from ticket sales were donated to CALM UK.
Held across two evenings to double the number of guests able to enjoy the experience, The Park worked closely with lululemon and the dining partners to curate a program that prioritised the notion of togetherness from entry to exit.
Dacia Most Remote House Media Drive
Agency: Strata
In a bold demonstration of capability and adventure, the Dacia Duster 4×4 redefined what it means to ‘go anywhere’ by taking a group of journalists, content creators, and Dacia owners on an extraordinary expedition to Skiddaw House – the most remote house in Britain.
The event, brought to life by Strata, seamlessly combined precision planning with creative flair to showcase the Duster’s off- road capabilities while immersing participants in an unforgettable journey of exploration and connection.
Against the breath-taking backdrop of the Lake District, Dacia’s brand ethos was woven into every detail of the experience. Dacia challenged Strata to create an event that would not only showcase the off-road capabilities of the Duster 4×4 but also embody the brand’s adventurous spirit in a way that would captivate journalists, content creators, and loyal Dacia owners alike.
This immersive experiential activation achieved outstanding results, generating over 3 million social media impressions (including 95K organic), 177.8 million potential editorial views and 100% positive sentiment across all channels.
McDonald’s Best Burger Sensoriummm
Agency: Seen Presents
To mark McDonald’s 50th anniversary, Seen Presents partnered with Red Consultancy to deliver the ‘Best Burger Sensoriummm; McDonald’s first 360° immersive experience’.
Held over 2 days at Outernet, the event welcomed over 5000 guests to explore interactive zones including life-sized squishable buns, a warm grill, a colossal cheese structure and a giant lettuce maze.
Changes to McDonald’s burgers were showcased on giant 8K screens, and guests received MyMcDonald’s Rewards points to try the new burgers. The activation was voted No.4 in Campaign Magazine’s top 10 experiences of 2024, generated 3 million social views, 233 editorial articles and delivered measurable uplift in engagement and sales.
