Meet Blackpool, Blackpool’s conference and exhibition arm is investing £450,000 into a marketing campaign to raise awareness for the town’s business events sector.
The campaign ‘Business in Blackpool, always a pleasure’ has been designed to showcase Blackpool’s blend of quality venues, technology and new infrastructure alongside its entertainment roots.
Over the past five years more than £500m has been invested in improving the resort’s connectivity and infrastructure. The Winter Gardens Blackpool Conference and Exhibition Centre is the largest venue of its kind in the north of England, providing 2,400sqm of event space to accommodate 2,000 visitors over two floors. When integrated with the wider Winter Gardens complex the space has an overall delegate capacity of 7,000.
Michael Williams, managing director, Blackpool Entertainment Company Limited, commented: “Blackpool has long been synonymous with entertainment and this new campaign has been designed to capitalise on that heritage as a destination for exciting experiences, while promoting our new and significantly enhanced offer for business events.
“Our new high-tech venue, Winter Gardens Blackpool Conference and Exhibition Centre, and the improved facilities here in Blackpool have enabled us to significantly elevate our offer as a destination for business events. We have already secured a raft of high-profile events which will take place in Blackpool over the next 24 months, including the National Association of retired Police Officers and the Northern Premier Football League Awards, and we’re excited to continue to build on that success with our Business in Blackpool, always a pleasure campaign,” he continued.
