Building on the success of their SEO Masterclass Series that drew over 2,000 attendees from leading UK brands, Mediaworks is now launching a new series focused on Paid Media, one of marketing’s most rapidly evolving disciplines.
The Paid Media Masterclass Series builds on momentum from Mediaworks’ recent collaboration with LinkedIn, where both organisations joined forces to deliver a dedicated session helping marketers unlock the full potential of paid media on the world’s leading B2B platform.
This growing series reflects Mediaworks’ commitment to offering deep, practical insight across the platforms that matter most.
Each 30-minute session is hosted live online, offering marketing professionals the opportunity to learn from leading experts in real time, and engage directly with Mediaworks’ senior talent.
Upcoming Paid Media Masterclasses:
- Masterclass 1: Brand Planning – Mastering Market Opportunities
Friday 27 June, 10:00am
Speakers: David Norris, Rebecca Friend, James Johnstone - Masterclass 2: Creative Excellence – How to Stand Out Through Paid Media
Friday 11 July, 10:00am
Speakers: David Norris, James Johnstone, Andy Blenkinsop - Masterclass 3: Performance Marketing – Automation: Is AI the Answer?
Friday 25 July, 10:00am
Speakers: David Norris, James Johnstone, Claudia Charlwood
David Norris, chief operations officer at Mediaworks, said: “Paid Media has entered a new era, where strategy, creativity and automation must work seamlessly together. This masterclass series will help brands level up their paid media approach and future-proof their brand. Brands that don’t leverage the latest technologies and best practices will be left behind, in an ever increasingly competitive environment. These sessions will help marketing leaders make smarter budget decisions, boost efficiency, and extract more value from every pound spent.”
