Mash Media has announced a new partnership with Message Matrix to introduce the AI-powered WhatsApp Concierge to their upcoming International Confex Event 2025 show. This collaboration aims to improve attendee engagement and streamline event management with innovative technology.
Message Matrix’s AI Concierge provides real-time, personalised support to attendees, offering accurate information on event schedules, exhibitors, and more via WhatsApp or SMS. It ensures quick responses to queries about sessions, speakers, locations, and offers targeted messaging for reminders and updates, boosting engagement and ROI.
The AI Concierge also keeps attendees informed about networking events, social activities, and local recommendations for dining, accommodations, and attractions. With 24/7 availability, it answers all attendee questions, from travel times to amenities, enhancing the overall event experience.
Key features of the AI platform:
- Broadcasting
Keep your audience informed with targeted communications, delivering personalised updates, sponsorship messages, and urgent announcements directly to their phones. - Seamless Integration
Available through WhatsApp or SMS, our solution requires no downloads or complex setups. Attendees can simply scan a QR code to access everything your event has to offer. - Message Analytics
Gain valuable insights into attendee interests, common questions, and engagement patterns, allowing you to continuously improve and optimise your events. - AI Concierge – Enhance attendee support with a multilingual AI Concierge offering instant, accurate event info, from schedules to exhibitor locations.
Douglas Orr CEO and founder at Message Matrix commented on the partnership: “The events industry thrives on innovation, which is why our partnership with Mash Media at International Confex is so significant. We’re particularly excited to showcase how our AI solutions, including Exhibitor Plus, can enhance the entire event experience. This collaboration with Mash Media marks the beginning of a transformative journey that will reshape how the events industry approaches digital engagement, not just at Confex, but across their entire portfolio of shows.”
Message Matrix will also be sponsoring the Event Tech Theatre and will be hosting a session titled “Fireside Chat with Message Matrix” from 3:40 to 4:10.
