Martins-Nio to head MCI Sports Business Unit

Global consulting, live communication, congress and event management company, MCI, has created a Sports Business Unit designed to offer expertise in strategic enhancement and engagement services to association and corporate clients in the sports field. 
 
The new unit will concentrate on operational delivery for local and global event management, event hospitality, creative services, central booking, sponsorship services, as well as other MCI service offerings tailored to sports right holders, such as International Federations, National Olympic Committees, National Federations, Bidding/Organising Committees, leagues and clubs.
 
Barbara Martins-Nio (pictured) will head the new Sports Business Unit and brings 14 years of experience in managing and delivering operational services related to international sporting events, including the 2000 Nice World Ice Skating Championships, 2001 France World Handball Championships, 2003 Paris World Athletic Championships, 2007 France Rugby World Cup and the 2010 South ica FIFA World Cup.
 
MCI’s CEO Sebastien Tondeur says: “During a sporting event, there are many communities that MCI can engage with and create a unique, unforgettable and permance enhancing experience. The sports industry is a truly global area where MCI can create and develop strategies that harness the value of human capital and personal relationships”.  
 
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