London’s growth agency, London & Partners, has published its first impact report for 2024-25.
The agency, works to create economic growth that is resilient, sustainable and inclusive. This means delivering economic benefit to London by supporting businesses and attracting investment and promoting the capital as a place to invest, grow and visit.
In 2024-25, the agency has added £667 million to London’s economy, its highest annual contribution since they were established in 2011.
The agency also created or supported a total of 8,204 jobs in 2024-25.
Since 2011, it has added £4.1 billion to the capital’s economy and created or supported more 99,000 jobs.
Last year, it provided personal support to 5,022 everyday businesses and more than 1,00 aspiring entrepreneurs.
The agency also helps event professionals, meeting organisers and incentive planners unlock the city and create events, by promoting London as one of the most important meetings destinations in the world.
Since 2011, the London Convention Bureau has helped more than 3,000 international business conferences, meetings and major events to choose London, creating or supporting 7,600 jobs as a result.
It also works with London’s places to encourage visitors to see more of the city and give visitors and Londoner’s experiences to enjoy.
The Visit London digital channels inspire and inform millions of people each year to find things to do in the city, generating £6m in ticket sales revenue from London experiences. Since 2011, 242 million people have been inspired by visitlondon.com
In this video, CEO Laura Citron OBE discusses the new services launched to support businesses across London.
At the end of the year, the agency successfully launched the London Growth Plan, which aims to grow the London economy to improve the lives of all Londoners, drive London’s green transition and support prosperity in London and across the UK.
The agency delivers impact across the four ambitions of the growth plan: productivity, inclusion, green growth and strengthening London’s position as a global capital.
Read the full impact report here.
