Event management agency Live Group has announced the relaunch of the profiling tool -AudienceDNA, across the UK and Singapore.
The tool will be used to understand audience personalities to allow companies segment their audiences’ personal preferences attending event shows.
The relaunch is an attempt to make the product more accessible to a wider audience, enabling broader understanding across event audiences and make the event experiences more inclusive for everyone.
Bruce Rose, head of strategy of Live Group said: “(AudienceDNA) helps organisations to collect data from the moment delegates register and throughout the event. This deepens their understanding of diverse audience behaviours, paving the way for more meaningful, personalised engagement.”
Stephen D. Pickett, managing director of Live group added: “The latest technology allows us to process massive amounts of data faster, be able to draw insights from it, and feedback to our digital platform constantly, making dynamic personalisation down to individual level feasible.”
Live Group’s new platform will set launch later this year.
