UBM Live’s rebranded Live Experience has surpassed the floor space achieved this year, four months out from its new show.
The 2013 edition will run alongside International Confex at Excel London from 19 to 21 March and currently has 1,260sqm allocated, up from this year’s total of 1,220sqm.
UBM Live rebranded International Outdoor Event Expo (IOEX) to Live Experience as part of plans to broaden the event’s direction in 2013.
The event targets live production companies from the worlds of experiential, sport, music and outdoor events.
“The live event industry is buoyant after a record year in 2012 when this country’s expertise was showcased to the entire world,” says Event Director James Samuel.
“It’s clear that professionals are determined to maintain and capitalise on this exposure. The fact that bookings have already exceeded our launch year highlights increasing optimism in the event sector and the UK’s position on the international stage.”
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