Theatre Royal Bath has appointed Lindley Heritage to manage and develop all aspects of the catering and hospitality services at the theatre’s Vaults Restaurant, theatre bars, and the 1805 Rooms used for functions.
The £4m, seven-year contract is the latest in a series of contract wins for the new division created a year ago by Stoke-on-Trent based Lindley Group to expand its business into heritage and arts and leisure venues.
Within weeks of setting up the new division, Lindley Heritage was awarded the £1.8m contract at The Hepworth Wakefield Gallery, and last autumn it won an early £4m, five-year extension to the existing agreement with The Malvern Theatres, taking the contract through to 2018.
Lindley Heritage has plans to raise the profile and extend usage of the Vaults Restaurant and promote the use of the 1805 Rooms for corporate and social events, including weddings, now that the Theatre Royal Bath has a civic wedding licence.
Danny Moar, Director at the Theatre Royal Bath, says working with Lindley Heritage “will provide us with a great opportunity to make the most of the facilities”.
“We’ve been very impressed with Lindley Heritage’s success in developing the Scene Bistro at The Malvern Theatres, and the knowledge they have of business in the local area through managing the catering at Bath Racecourse and at Bristol City FC’s Ashton Gate Stadium where they have been instrumental in generating incremental revenue from non-match day events business,” Moar adds.
Adam Elliot, The Lindley Group’s CEO, adds: “There’s huge potential to increase revenue from catering and events outside the theatre’s primary business, while building on the thriving pre-theatre dining offering.
Photo courtesy of Freia Turland.
Do you have news for CN? Email: pcolston@mashmedia.net
