Lime Venue Portfolio shares festive trends

Research from the group shows that event convergence is continuing and therefore, allows more ‘festive’ events to be driven into the often-clearer January and February market
Lime Venue Portfolio shares festive trends
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Data from across Lime Venue Portfolio’s 90+ venues has shown a high demand for Christmas party events.

Research from the group shows that event convergence is continuing. The combination of events such as conferences and parties, therefore allow more ‘festive’ events to be driven into the often-clearer January and February market.

Inclusivity within the market is also a key focus. Lime Venue Portfolio predicts the gradual phasing out of the term ‘Christmas’ to allow for different cultural celebrations, but also a new makeup to these events. Menus are now offering more vegan, vegetarian and Halal choices, and non-alcoholic beverages. 

Jo Austin, sales director, Lime Venue Portfolio, said: “We think the term ‘Christmas’ is going to start looking a little dated. Modern events need to be more widely appealing, and this means building them, from the outset, to reach every employee in a business, not just throwing in a few options at the end.”

The research from Lime Venue Portfolio also emphasises the importance of locality to end of year events. Austin added: “It’s a trend that we’ve seen emerging all year, for businesses to connect to their local communities. This is something that is now increasing in these events, not just because of transport or logistical reasons. But because they need a sense of place. It’s a really exciting trend for our business and the wider industry, it shows events having true community purpose, that can only be a good thing.”

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