Live engagement agency, Kru Live, has announced its sponsorship of British racing driver Nicolas Hamilton as he returns to the British Touring Car Championship (BTCC) for the 2025 season with Un-Limited Motorsport.
Nicolas Hamilton, the only driver in British Touring Car Championship history to compete with a disability, has consistently broken barriers and inspired fans with his message of inclusion and perseverance. After a powerful performance in 2023, including a standout P6 finish at Donington Park, his 2025 return marks a bold new chapter in his racing journey, one rooted in visibility, impact and purpose.
As an agency that champions diversity, inclusion and creating meaningful brand experiences, Kru Live is honoured to support Hamilton’s 2025 campaign.
Sarah-Jane Benham, CEO of Kru Live Global said: “Nicolas is an extraordinary talent and a force of inspiration. His resilience, purpose and determination to redefine what is possible is exactly the kind of spirit we believe in at Kru.”
Nicolas Hamilton said: “There is a place in motorsport for disabled people to feel valued and accepted in multiple roles within the sport, and I want to open people’s eyes to that. I want to continue to prove that motorsport is for everyone and the world of racing can be a place of opportunity and inclusivity. Un-Limited Motorsport and my partners have belief in what I stand for, my talent and my purpose. If I can be accepted, then so can others with a disability.”
