Ahead of IMEX Frankfurt in May, the IMEX Group has announced its new ‘Talking Point’ for 2024 and 2025 – Impact.
The company’s annual Talking Point forms a focal point for the year ahead, anchoring IMEX show content, research and storytelling as well as providing a topic for exhibitors and attendees alike to explore at the shows and throughout the year.
Imp-ACT
IMEX CEO, Carina Bauer, explains: “Impact sits at the very heart of our mission to bring the global events community together to do business, learn and drive positive change. We’re especially emphasizing the ‘act’ within Impact, forming a rallying cry for our industry to collectively address the big issues facing our planet and communities.
“Intention is one thing, but action is everything – it’s time to make a bigger, more positive Impact!”
Bauer explains that, over the next two years, IMEX is inviting people and international organisations across the events industry to make a more positive impact through their events, their personal and professional actions, their commercial partnerships, and more.
The IMEX team has asked business event professionals to define what impact means to them in a short video.
Impact at IMEX Frankfurt
As well as new show floor activations, the show’s new dedicated education track aims to gather an international global roster of speakers who will discuss their impact on the world. This is set to include a record-breaking disabled adventurer, a renowned sustainability professional, and a US event planner who supports mission-forward organisations.
Impact is also woven into the IMEX-EIC Innovation in Sustainability Award – with added Impact ‘bonus points’ awarded to entries which show exceptional success in this area.
Registration for IMEX Frankfurt is open here.
