Agency INVNT has appointed Adam Harriden to the role of executive creative director.
Harriden previously worked at agencies including Jack Morton New York, Host/Havas, Red Agency, Clemenger BBDO and Traffik.
He has worked with brands including Samsung, Sony, Schweppes and SXSW, and been recognised at awards including Cannes Lions and Spikes Asia.
Reporting to INVNT’s chief creative officer, Paul Blurton, Harriden is responsible for leading the creative output of campaigns for the agency’s APAC clients.
He will also collaborate with INVNT’s global creative department to ensure international clients’ events are on brand and on message, yet also resonate with and engage local APAC audiences on the ground.
Harriden commented: “I take an honest approach when it comes to my client relationships, and encourage them to re-think the way they do things, so INVNT’s ‘challenge everything’ mantra really resonated with me.
“I am passionate about collaborating with brands that are doing good, whether it’s educating and inspiring their customers and communities, partnering with not-for- profit organisations or taking a pro-active stance on sustainability.
“I look forward to developing campaigns for our clients that break through traditional barriers and in doing so, help them meet their objectives.”
Laura Roberts, managing director, INVNT APAC added: “We’re a tribe of wicked smart, ambitious, and industrious individuals, and Adam fits this bill perfectly. It’s no surprise that his creative and strategic approach is already challenging the status quo.
“The addition of Adam will continue to position INVNT as a game-changer in Australia and the APAC region.”
