Digital signage solutions provider, Inurface, has announced its acquisition of interactive technology brand We Are Interact and technology platform, EventsTag.
The acquisition was made by Inurfact with the aim of “reinventing the retail environment; creating innovative experiences for customers, ready to encourage shoppers back to our high streets once bricks and mortar retail offerings are able to reopen.”
We Are Interacts CEO Dan Strang will stay on within the business and run We Are Interact alongside Inurface CEO Josh Bunce, with the aim of “working together to create innovative and immersive experiences that will excite and entice the consumer.”
Inurface and We Are Interacts have worked together previously on projects, including installs within Sports Direct flagship store and Chelsea Football Club.
Providing a new merged and elevated offering, with one-off events and longer-term interactive installs in stores, aims to help “transform the overall shopping experience and environment for both clients and their consumers”.
While the acquisition will offer a new combined focus on the retail market, We Are Interact will continue to separately service large-scale events and attractions as and when this becomes possible again.
Bunce said: “I am excited to get to work with the We Are Interact team to build, together, a retail offering we believe will be both stronger than ever and unique in its field.
“It’s been a challenging year for retail and we are excited to work with our clients to support their return to strength with interactive displays that will stand out to consumers as they return, safely, to our shops.”
Strang added: “We have long been fans of the work of Inurface so partnering with them is a great opportunity for We Are Interact to offer an additional area of expertise to this growing business.
“Adding the retail sector to our core market is an exciting move and we can’t wait to see what, together, we are able to create for the brands we work with.”
Image source: Unsplash
