International Confex brought together some of the leading profiles in the meetings and events industry for the event’s new Steering Group.
The group met in Central London on 13 November and included Kevin Jackson, Vice-President Sales and Marketing at George P Johnson; Nicola Sykes, Marketing Manager at CWT Meetings & Events; Ben Goedegebuure, International Board Director of PCMA and Sales Director at the SECC; Paula Lorimer, Sales Director and Deputy CEO of Manchester Central and Michael Hirst, Chairman of the Business Visits & Events Partnership (BVEP).
The Steering Group was convened to help guide strategy and content for International Confex ahead of its first outing at Olympia London on 12-13 March 2014, and onwards into its 2015 and 2016 shows, following its acquisition by Mash Media.
“It was a productive and proactive Steering Group meeting that showed the level of excitement, affection and loyalty the Confex brand has within the industry,” said Hirst. “The show has a great opportunity to grasp this enthusiasm and make 2014 a landmark year for Confex and for the industry.”
Other members of the Steering Group include Lex Butler, Creative Services Director of Zibrant; Liz Sinclair, Director of ESP Recruitment; Sue Potton, Managing Director of Sue Potton Associates; Kathleen Warden, Head of Conference Sales at the SECC; Amanda Henderson, Meetings and Incentives Marketing Manager at VisitScotland and Geoffrey Dixon, Managing Director of Vivid Intece.
“We’re immensely privileged to have such a senior group of thought leaders contributing to the success of the show,” said International Confex Events Director Donna Bushell. “It was an excellent session and we’re looking forward to bringing some of the new ideas to the show in 2014. The discussions have laid a healthy foundation for building a sustainable and inspiring format for the future of this great brand.”
International Confex has also announced its move to Olympia and a call for papers from the industry to spearhead the new educational content.
Any conference-related news? Email sarah@mashmedia.net
