According to data and projections from Market Research Future’s report: ‘Corporate Luxury Event Market Research Report – Forecast to 2034’, the corporate luxury event market is expected to grow significantly, from USD 343.22 bn in 2025 to 515.88 bn by 2034.
This steady growth shows that companies are continuing to invest in high-end events because they see them as valuable tools for building their brand, impressing clients, and engaging employees.
Several key trends are driving this growth.
Businesses are focusing more on creating exclusive, personalised experiences. They want to host events that are not just functional, but memorable and luxurious. This includes combining premium venues with luxury travel, fine dining, and unique activities especially as ‘bleisure’ (business + leisure) travel becomes more popular.
“We’ve seen a marked increase in demand for more premium and luxury experiences from our clients.”
Julia Green, head of corporate events at Center Parcs Conferences & Events commented on the rise of luxury in events: “We’ve seen a marked increase in demand for more premium and luxury experiences from our clients. Bookings for the exclusive hire of our award-winning Aqua Sana Forest Spa, for example, which offers a range of high-end experiences such as a treetop sauna, an ice cave, and a forest glade, have risen by nearly 10% in the last six months, reflecting a clear appetite for well-being-focused activities that feel indulgent and unique.”
She added: “This broader shift has impacted our wider strategy over the last five years, with considerable investment taking place across our venues, including a £4.5m refurbishment of Sherwood Forest as well as a renewed emphasis on personalised event planning, premium dining options, curated wellness-led packages, and high-end accommodation like our exclusive lodges and treehouses.”
However, there are challenges.
Luxury events can be expensive and are sometimes located in remote places that are harder to access. There’s also a growing expectation that luxury should be meaningful, not just flashy. Many delegates are looking for authentic experiences and environmentally responsible choices, so organisers need to balance wow-factor with substance and sustainability.
Looking ahead, there are exciting opportunities.
Luxury events that use technology for personal touches, embrace sustainability, or include local cultural experiences will stand out. Hybrid events which blend in-person and digital elements can also work well when combined with a premium atmosphere.
In short, the future of luxury events lies in creating experiences that are exclusive, thoughtful, and tailored to both business goals and delegate expectations.
