Events agency OrangeDoor says although there is a high demand for live events and low supply of staff, the industry does not have a skillset shortage.
“There is an overwhelming excitement building and desire to get back to in-person events,” says Edward Low (pictured right), head of growth at OrangeDoor.
“Our clients are tired of 100% virtual and we are working on a huge number of creative proposals to reengage people,” he adds. For example, Low says the agency has been working on awards, experiences, networking and sales-led nurture events.
“Not only are clients chomping at the bit for live events, we are delivering them hand-over-fist now,” he reveals.
The key difference being, in-person events are more customer based. Whereas, virtual events are internal kick-offs, global strategy and employee engagement events, where the businesses are regional or global.
High demand vs low supply of staff
With the demand for live events returning, Low reveals “it’s tough to resource-up at the moment due to the low supply of good people.”
“We are thankfully mostly winning as a result of all the work we have put into purpose and people over the last two years,” he adds.
Despite the low supply of good people, “I don’t for a minute believe we have a skillset shortage,” Elizabeth Heron (pictured left), OrangeDoor’s CEO and founder adds.
“We have so many exceptional players left and new talent is getting more impressive every day.
“Those that remain have grown stronger, been more adventurous in their delivery, learnt new skills, fought harder and adapted time and time again. Our resilience is relentless.”
