Attendees and exhibitors at IMEX Frankfurt this May will have access to a new online platform designed to add value to their participation at IMEX shows.
Ahead of the Frankfurt show taking place 23–25 May, IMEX has been working with event management company ExpoPlatform to offer participants a new online platform enhanced with a range of features and tools designed to maximise business connections and ease of use.
At its core the new platform “makes it easier for exhibitors and buyers to find and connect with each other in the run-up to the show and then to enhance those relationships face to face,” says IMEX.
The new platform also means that all attendees now have their own personal account for all future IMEX shows – enabling a single sign-on for both IMEX Frankfurt and IMEX America.
What’s included?
– Free lead scanning for all buyers and exhibitors: Traditionally an additional, paid-for service at trade shows only available to exhibitors, the new IMEX app gives all buyers and exhibitors the ability to quickly scan and connect to every individual they meet free of charge. The app also gives a clean and intuitive view of all leads in each person’s new IMEX account.
– Networking before, during and after IMEX: Buyers and exhibitors can now check out who’s attending IMEX and contact them pre and during the show via the IMEX app.
– Recommendations: Use the AI-enabled recommendation-engine, to find exhibitors, products, learning sessions or potential business contacts with similar interests.
– Personal email and calendar integration: Attendees can select and save their preferred exhibitors and education and sync appointment calendars to their personal schedules and preferred email provider (including Outlook and Gmail).
– Bringing clients or additional colleagues to appointments: A restriction of the old platform was that appointments tended to be only one-to-one. Attendees now have the flexibility to invite multiple individuals to their appointments.
All system features are available on a web browser and via the app so that buyers and exhibitors can manage their show experience pre- show and onsite.
Carina Bauer, CEO of the IMEX Group, explains: “At their heart, our shows are marketplaces, designed to connect the right people to each other and help them do more business. Alongside our new Official Tech Partner ExpoPlatform, we’ve created a new platform and online experience that truly powers this up.. Our buyers and exhibitors will find it easier to meet and track new or existing contacts and kickstart conversations and deals ahead of meeting face to face on the show floor. “Our intention is for our buyers and exhibitors in particular to enjoy a simpler, more intuitive networking and appointment experience.”
Tanya Pinchuk, CEO of ExpoPlatform, adds: “IMEX is one of the greatest business event showcases and a real force for good in our industry, so we are delighted to be working with them to make their events smart and seamless. “Event planners are more tech-savvy than ever before, so we are excited to provide them with a strong digital-powered experience to improve the quality of in-person meetings. We can’t wait for IMEX Frankfurt and then IMEX America!”
IMEX Frankfurt takes place 23 – 25 May.
