Experiential agency Identity, part of Human Network, has released its latest white paper. The paper, which is titled Shaping the Future of Immersive Experiences, is designed for brand leaders, event buyers and CMOs.
Contributors to the white paper include Kate Dawkins, multi-BAFTA award-winning video designer, David Wakefield, creative director, Rosie O’Connor, curator at Frameless, and Dan Colborne, executive creative director at Identity.
The white paper explores the evolution of immersive experiences, the role of technology in audience engagement and how brands can create multi-sensory interactions.
With insights from Identity’s Human Experience event, the white paper highlights trends such as AI personalisation, projection mapping and spatial audio. It also explores the effectiveness of storytelling as the foundation for immersive brand experiences.
Dan Colborne, executive creative director at Identity, said: “Immersive experiences are redefining how brands connect with audiences. By blending cutting-edge technology with compelling storytelling, we create moments that resonate on an emotional level.”
Michael Gietzen, CEO of Human Network, added: “The future of events is about deeper audience connection. As the Human Experience Agency, Identity continues to push the boundaries of creativity and technology to create truly transformative brand experiences.
This white paper shares the expertise from thought leaders in the experiential space, and it is well worth reading what they have to say.”
Download it here: https://e.identityglobal.com/l/461/shaping_futures_whitepaper
