Human experience agency Identity, has announced the expansion of its business to the Middle East with the opening of two new offices in the United Arab Emirates.
Building on the delivery of some of the largest events in the UK including the G7 Summit, COP26, and London’s New Year’s Eve fireworks, Identity will bring its production expertise coupled with broadcast technology to deliver the world’s largest hybrid events to the Middle East.
Michael Gietzen, CEO, Identity Group, said: “The Middle East is rapidly becoming a global hub for entertainment, business, and sporting events, and the UAE is a natural home for Identity’s offices. The global events industry has witnessed a positive shift, particularly in that region, with COP28 ascending global conversations to new heights from the heart of the UAE.
“As we continue to drive influential events, the appetite for human experiences beyond the digital realm is needed more than ever to strengthen the fabric of communities and society. The UAE is the perfect hotspot for the Identity team and industry practitioners alike to propel in a fast-paced region like the Middle East.”
Ryan Perkins, general manager, Identity Middle East, added: “This expansion is a testament to our commitment to delivering exceptional experiences for our clients. We look forward to leveraging our expertise in live experiential events and pioneering the human experience.”
