The International Congress and Convention Association (ICCA) has announced the finalists for its Best Marketing Award.
Established
in 1997, the award recognises outstanding achievements of organisations
in their effort to market their destination or product. Entries range
from national campaigns, innovative branding and the use of technology
to success in the face of disaster.
The 2012 ICCA Best Marketing Award finalist are:
- Artion Conferences and Events (Greece)
- Kuala Lumpur Convention Centre
- Meet Taiwan
- Netherlands Board of Tourism and Conventions
These
finalists will present their successful marketing campaigns at the 51st
ICCA Congress, taking place 20-24 October in San Juan, Puerto Rico.
The congress is on track to attract the biggest attendance figure of any
ICCA Congress in the Americas (the 2008 Congress in Victoria, Canada
attracted 734 delegates), according to organisers.
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