ICC Wales and The Celtic Collection have announced a strategic partnership with The Power of Events.
The partnership aims to showcase the impact of the events industry across the UK’s seven core sectors and four key industry communities.
ICC Wales, The Celtic Collection and The Power of Events will work together to advocate for the sector, promoting its importance to the national economy and highlighting its “pioneering role” in sustainability, education, innovation and inclusivity.
The collaboration follows the launch of ICC Wales’s 2023 Report, released in June this year, titled ‘Event Power – A Force For Good’. The report looks beyond the traditional measures of event impact – economic value, job creation, increased destination profiling – and focuses on the far-reaching benefits that events bring to communities and supply chains, as well as its pivotal role in combating the climate crisis and creating future-building opportunities.
Ian Edwards, CEO, ICC Wales and The Celtic Collection, said: “Our venues and The Power of Events are dedicated to excellence and innovation, and this collaboration aims to foster growth, promote sustainability, and celebrate the exceptional talent within the UK’s event industry while elevating the UK events sector on a universal stage.”
Rick Stainton, founder, The Power of Events, added: “Within the realm of events, the power to shape our world is limitless. ICC Wales is the largest event venue in Wales and The Celtic Collection has a strong reputation for staging global events so they will play a vital role in our Four Nations mandate.”
