ICC Birmingham gets with the SAP User Group program and writes 3-year deal

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The ICC Birmingham has secured the UK & Ireland SAP User Group annual conference – UKISUG Connect – for 2019, 2020 and 2021.

The three-day business software event for 900 delegates will use the entire venue for the conference, which will culminate in SUGFest, an evening of informal networking, food and entertainment.

Craig Dale, chief executive for UK & Ireland SAP User Group, said: “We are pleased to have signed a further three-year deal with the ICC for UKISUG Connect. We have been bringing this event to the ICC since 2013 and we can’t imagine it being anywhere else.

ICC associations account director, Linda Best, added: “We really enjoy having the SAP User Group at our venue, and hosting the committee and planning meetings in the run up to the event means we have the opportunity to input ideas throughout the whole process. We look forward to welcoming UKISUG Connect back and working with them on their upcoming conferences.”

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