Organisers of IBTM World are reporting visitor registration and pre-scheduled appointment numbers have surpassed 2019, reflecting a return to global business for the meetings industry.
A total of 60,000 pre-scheduled meetings are confirmed to take place over the three-day event. With visitor registration tracking ahead of 2019, organisers are predicting there will be over 10,000 attendees at the show.
Around 2,200 exhibitors are expected from over 100 countries, including 91% of the number of destinations that attended in 2019.
Who will attend?
More hotels are represented than in 2019, including Accor which will return after a long absence. IBTM World will welcome back Brazil, alongside its 20 stand partners, and Malaysia is returning after attending in 2021.
A total of 2,200 corporate, association and agency buyers are also due to attend, including European Union of Medicine in Assurance and Social Security (EUMASS), Pfizer, COSMOPOLIS, International Stereoscopic Union, SAUDI Telecom Company, UNICEO (United Network of International Corporate Events Organisers), The British Pain Society, Maritz Global Events, Centers for Disease Control and Prevention, citigroup inc., and CWT Meetings & Events.
David Thompson, event director, IBTM World, commented: “The big numbers we are seeing ahead of this year’s show demonstrate that the industry is ready to do business again on a global scale. This year we have an invigorated show with exciting new formats, exclusive buyer programmes and experiences and interactive knowledge programme sessions. We look forward to bringing the whole world together for three days of meetings, inspiration and connections.”
IBTM World will take place at Fira Barcelona, from 29 November – 1 December.
