IBTM World has launched its 2024 World Trends Report. The annual report addresses some of the biggest macro-economic, political, ecological, and next-generation technological issues affecting the meetings and events industry in 2024.
Authored and presented by Alistair Turner, managing director of Eight PR and Marketing, on the IBTM Main Stage on days one and three of the show, the sessions will look at different aspects of the report.
Central subjects include:
- The influence of AI on the meetings and events industry
- The growing importance of accessibility from physical, to sensory and intellectual
- The economic outlook for businesses working in meetings and events
Turner commented: “It is no understatement to say that 2024 will be one of the most important years of the 21st century. The economic, political, and ecological outlook of our planet is on a knife edge and the advent of AI can swing it in a number of ways.
“Our industry has a crucial say in these outcomes and this year’s report looks to understand what this role should be, and how we can act to create positive environments around the biggest conversations of our time. The results are fascinating and I’m looking forward to trying to bring them to life at IBTM World 2023.”
Outside of the many themes addressed in the report this year, one of the main insights will be the new ‘Generation Me’. The report looks at hyper-personalisation, the role of accessibility, and issues around individual security, data, and agency in the creation of experiences, events, and meetings.
