IBTM World returns to the iconic Fira de Barcelona 19-21 November and organisers of the meetings industry show have revealed the first details of its new Exceptional Experiences programme.
Topics included will be on the power of AI, the importance of audience collaboration, the value of brand-building, the merits of harnessing key data, and the benefits of developing a marketing strategy around face-to-face interaction.
Designed to showcase solutions to help in-house event professionals and marketers create event experiences that fuel business growth, the programme will be split into two parts. The first, on day one of the show, will comprise an exclusive, invite-only workshop for senior executives, VPs and influential leaders from various sectors.
On day two, the Exceptional Experiences Forum will take place on the main stage, beginning with ‘Cre-AI-tivity’ as the new events game-changer: feel the fear, but do it anyway’. This session, hosted by Lesly Simmons, head of community innovation at Amazon, and Paula Medeiros, global media Project manager at Palo Alto Networks, will explore how the application of artificial intelligence has been misunderstood.
Jimmy Knowles, global head of experiential at Canva, and Madolyn Grove, head of creator community at TikTok, will close the Exceptional Experiences Forum by looking at brand-building.
Claudia Hall, exhibition director at IBTM World, said: “With our array of pioneering speakers and our dedication to alleviating the challenges faced by in-house event professionals and marketers, we know it’s one that delegates will love.”
