Glasgow, Scotland, is set to become the global hub for major event stakeholders as the Host City Conference 2024 returns on 3-4 December taking place at the Technology & Innovation Centre and Glasgow City Chambers.
Delivered in partnership with Global Presenting Partners & Hosts, Glasgow Life and EventScotland, the conference will explore the theme of “Inspiring Action” across global trends, technology, sustainability, and inclusivity in event hosting.
Host City is Europe’s leading conference for leaders involved in hosting major events. The two-day event will welcome government officials, rights holders, organisers, and event professionals from across the world.
The conference opens on 3 December with keynote addresses by Susan Deighan, chief executive of Glasgow Life, and Vicki Miller, chief executive officer of VisitScotland.
The speaker line-up includes organisers of major upcoming events such as the 2026 Commonwealth Games, FIFA World Cup, and Winter Olympic Games, with destinations like Florida, the West Midlands, Berlin, and Liverpool featured in the programme.
This year’s agenda highlights include:
- Global trends: Inspiring action through major events
Experts will examine how global trends—such as shifting audience preferences and safety challenges—can shape event strategies to foster positive change. - Technology in action
The transformative power of technologies like AI and virtual worlds will take centre stage as panellists explore their potential to revolutionise event management, engagement, and legacy. - Sustainability strategies
As climate concerns grow, this panel will present actionable insights into reducing carbon footprints and maximising event benefits for a greener future. - Social and cultural impact
Sessions on social impact and major cultural events will emphasise the role of events in strengthening community connections, enriching societies, and enhancing city identities.
The conference will also launch its inaugural Host City Awards, recognising outstanding achievements in event hosting and delivery.
