Back to the Floor raises £258k for Hospitality Action

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Hospitality Action celebrated the return of its Back to the Floor event last week, raising £258,643 for the charity.

Mark Lewis, chief executive at Hospitality Action, said the event was the most successful fundraising event in the charity’s 187-year history.

Returning for a sixth time and hosted by James Clarke, general manager of Park Plaza Westminster Bridge London, the fundraiser saw senior hospitality figures return to their hospitality roots in the role of waiter or sommelier for the evening.

The attendees tested their silver service skills for 500 guests in aid of Hospitality Action, which acts as the safety net for industry households across the UK.

Co-founder Danny Pecorelli, managing director at Exclusive Collection, was joined by more than 80 event professionals from across the hospitality industry including Michael Bonsor, managing director, Rosewood London, Tej Walia, general manager, Foxhills Club & Resort and Joanne Taylor-Stagg, general manager, Athenaeum Hotel & Residences.

Hospitality Action chief executive Mark Lewis said: “It really is a sight to behold watching such industry veterans roll their sleeves up as waiters and sommeliers and serve guests with such enthusiasm and expertise along with a healthy dose of horseplay. A big thank you to all in attendance for their incredibly generous tips and to those who have worked tirelessly to organise such a wonderful event with funds raised going directly to help those most in need in our industry.“ 

Photography Credit: Jeremy Rata, photographer and owner of Hospitality Photographic

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