Hilton Birmingham Metropole and NEC Group have announced a partnership which allows the NEC Group and Resorts World Arena visitors to take advantage of the hotel’s facilities.
Speaking about the partnership, NEC Group said: “Partners of the NEC Group receive a range of benefits across on and offline channels. In the engagement side, partners have access to a Direct Account Manager, invitation to Hotelier and NEC Group partner events, OOH media and experiential days at the NEC and ICC, and ticket allocation for events at Resorts World Arena and Utilita Arena.
“We further strengthen partnerships through online channels. This includes listing across NEC Group websites, including exhibition listings, with direct links to their owned website. Partners also receive full use of the NEC Group partner logos, providing them a clear alignment to our brands.”
Nicola Underhill, general manager, Hilton Birmingham Metropole, said: “We’ve enjoyed a long and happy relationship with the NEC, where we share one of the very best locations for international and domestic meetings and events of every size.
“As the NEC’s biggest and longest serving convention hotel, and with our newly refurbished hotel, there really has never been a better time for us to be working together to bring more events onto the campus. We’ve got new bars, new lifestyle and gym amenities, new bedrooms and some very cool restaurants. We’re a destination in our own right, on site at the NEC.”
Lisa Jobins, regional partnerships sales executive, NEC Group, said: “As the powerhouse behind some of the UK’s biggest event venues, we recognise the importance of partnerships with local hotels to provide an array of accommodation options to cater to the diverse range of customers we welcome, and I look forward to working closely with the team at Hilton Birmingham Metropole.”
