Digital meetings and events platform HeadBox has unveiled its latest whitepaper titled ‘The New Attendee – How to Play the Events Generation Game and Win.’
The whitepaper is introduced by Karen Hutchings (former EY Global Head of Travel, Meetings & Events) and delves into the evolving landscape of event attendees in 2025, unpacking fresh insights, emerging trends, and strategies that will redefine how events are planned and experienced.
The report features a range of interviews with leading events industry professionals and offers informed insights on innovative strategies to reduce drop-out rates both today and into the future.
Hutchings says: “New voices are not just joining the conversation – they are reshaping it entirely. Our findings challenge long-held assumptions and invite event professionals to innovate, engage, and create unforgettable experiences.”
Inside the Whitepaper: Key Highlights
- Who is the ‘New Event Attendee’? – Discover how the modern attendee transcends traditional generational labels with a unique blend of digital fluency, diverse backgrounds, and a demand for personalised experiences.
- Tech-Forward or Bust – Explore how digital solutions, analytics, and hybrid event formats are not only meeting but exceeding the high expectations of today’s event-goers.
- Actionable Strategies for Engagement – Gain practical, real-world insights from industry experts on crafting memorable events that keep audiences engaged long after the lights go down.
- Insights Across the Spectrum – The whitepaper examines how different audience segments—from C-suite executives to middle management and emerging talent—measure success and what drives their event participation.
Grace Louisy managing director at HeadBox says: “Our attention spans are shorter, our time is more precious, and the expectations of events are higher than ever. This whitepaper is a must-read for anyone who wants to stay ahead of the curve and keep bums on seats.”
You can read the full whitepaper here.
