Content marketing agency, HDY Agency, has appointed a new MD to support its national and international offerings.
Beatrice Vears will bring her marketing experience, which spans creative leadership, ATL advertising and brand strategy to her new role.
She was most recently the marketing director for the global sports, leisure, hospitality and events brand, Sodexo Live!. Vears has also held senior roles for national and international brands including Premier Inn hotels and Wolff Olins brand agency.
Joining co-founders Angel Gaskell and Ed James, she will be responsible for supporting the agency’s vision of international growth.
Commenting on her appointment, Vears said: “I’ve known the team at HDY Agency for a number of years. I’ve witnessed the team’s creative work first-hand and I’m looking forward to working alongside Angel and Ed to help grow the business further.”
Gaskell added: “Performance marketing has been the backbone of our agency and Beatrice’s new role at HDY will help drive that forwards to an even bigger and wider audience.”
