The Hotel Booking Agents Association (HBAA) International Charter is celebrating its first anniversary with new additions to its global list of hotels.
Independent properties and worldwide hotel chains including IHG, Marriott, and Warwick Hotels’ Royal Windsor, Brussels and Park Hotel, Amsterdam have recently signed the HBAA International Charter.
One year ago, the association launched the International Charter with the aim of providing guidance for best practice, alongside enhancing the volume and value of business placed by UK agents into overseas properties. The International Charter has been spearheaded by the HBAA as the means to delivering an open and mutually beneficial platform for conducting business.
It aims to drive awareness among overseas hotels and venues of how to deal with UK agencies and benefit from the association’s buying power, which exceeds £2.3bn per annum.
“There has been a fabulous response from venues wanting to sign up to the HBAA International Charter with over 1,600 properties now on board,” says International Projects Chair of the HBAA International Charter, Steve Ockerby. “Similarly, there has been great enthusiasm among the agency community to have the online portal to the ABC searchable database.”
Liz Ward, Account Director for Corporate Sales at IHG, says: “We are delighted that our hotels are signing up to the HBAA International Charter. IHG was very involved in setting up the original Code of Conduct for the UK, and welcome this opportunity to work more closely with our HBAA partners across all of our brands in key destinations around the world.”
Kai Schömann, Managing Director of Hotel Republic, adds: “The HBAA International Charter is a great way for our hotels to strengthen relationships with agents in the UK without any cost to them whatsoever. We have managed to sign all our clients to the HBAA International Charter and we are looking forward to receiving new requests for our properties overseas.”
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