Great Potential enters partnership with Hands Free Management

York-based business tourism specialist, Great Potential (GP), has partnered with Hands Free Management to develop GP’s management contracting division.
 
Hands Free Management offers management and mentoring support of hotels, conference venues and other tourism -elated businesses on behalf of independent owners. It incorporates marketing, operational management, cost-reduction, HR/training and profit generating consultancy services.
 
Hands Free Management’s Clive Rowe-Evans, a Fellow of the Institute of Hospitality (FIH), said: “Many independent businesses in the industry are in need of support to help them through the current difficult trading climate. They do not have the resources that group-owned properties enjoy. By taking a holistic review of their business we can recommend and implement action for owners that is likely to assist them to survive and thrive rather than the opposite.”
 
GP’s Director, John Gallery said: “GP has been assisting independent hotels, venues and destinations with marketing, sales, PR and representation since 1999 and the new division is the merging of two brands. GP provides digital and traditional marketing services for clients and Hands Free Management brings valuable knowledge and experience to develop the management contracts side of the business.”
 
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