Grass Roots Live has been appointed by automotive brand Jaguar to run its experiential programme for the next three years.
The programme covers 350 events which will give the brand valuable touch and feel time with its core AB target audience of 15,000 existing and potential customers.
The mix of events include ’Track Experiences’ at venues such as Thruxtron, Rockingham and Oulton Park, and ’Dealer Ride and Drive’ days, covering a national network of 90 dealers. It also includes Salon Prive at Syon Park in September, the Motorexpo at Canary Wharf, and the Cholmondeley Pageant of Power both in June.
“We’re delighted to continue our partnership with Grass Roots Live as we build and develop the experiential calendar over the next three years,” Marcus Wall, Jaguar’s Experiential Marketing Manager, said. “From a client’s perspective I appreciate the way the team has fully immersed itself with the Jaguar brand, their attention to detail and the high quality of production that they bring to the programme”.
Charles Moyle, Managing Director of Grass Roots Live, is also looking forward to building on the success of previous years: “It’s an extremely rewarding project to be involved with. It’s a privilege and a joy to work with such a high quality product and to see the excitement in the eyes of the customer at the various events throughout the year.”
Do you have news for CN? Email: pcolston@mashmedia.net
