Grass Roots’ Debbie Donaldson joins Big:group creative agency

The CEO of creative digital design and marketing agency Big:group, Nick Scott has announced the appointment of Debbie Donaldson, formerly of Grass Roots, as its new Business Development Director.
 
In this newly-created position Donaldson will spearhead Big:group’s national business advancement strategies and international development plans.
 
Donaldson was the Global Development Director of the Meetings, Events and Communications division of event management agency Grass Roots and had worked for the company since March 2006 in several key positions.
 
She joins former Grass Roots colleague Nigel Egerton-King, who recently returned to the Big:group, an agency he co-founded, to take up the newly-created position of Chief Operating Officer.
 
As a Board Director of several companies within the Group, Donaldson had roles which used her knowledge of consultative selling, business and financial planning, leadership skills, and employee engagement using multi-channel communications to improve brand advocacy and loyalty.
 
 “We’re pleased to welcome Debbie to our ever-expanding team,” says Scott. “We recently celebrated 20 successful years as one of the few indigenous agencies offering integrated creative digital and marketing strategies.
 
“Having built, expanded and consolidated our position, we’re at a stage now when we need to take our business operations to the next level. With her proven track record in this arena, Debbie was the obvious choice for the new position of Business Development Director at Big:group and we’re delighted have a such a respected professional of her calibre on board.”
 
Donaldson comments: “There’s considerable talent and business potential in Big:group and I’m excited by the Big:group is an agency with an impressive 20-year track record of home-grown creativity and resourcefulness which has impressed global brands including Cathay Pacific,British Airways, Audi, Hyundai, Cadbury and MasterCard – a client it continues to work closely with after 17 years.”
 
Big:group is an integrated marketing agency with a staff of over 55 professionals providing solutions for a broad spectrum of clients in both business-to-business and business-to-consumer categories.
 
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