Live events agency Goose has partnered with consultancy Sustainability Simplified to turn its environmental ambitions into a clear, actionable strategy. The result: a robust Net-Zero roadmap that sets Goose apart in sustainable events.
Goose has been working hard on sustainability since 2020 and identified the need for specialist support to scale its impact and bring structure to its efforts.
That’s where Sustainability Simplified stepped in; a consultancy trusted for cutting through the jargon and helping events businesses make real, measurable change.
Luke Wigley, director and sustainability lead at Goose said: “We’ve always taken sustainability seriously, but we reached a point where we needed expert guidance to focus our effort. Over three months, we worked together to measure our baseline carbon footprint, update our sustainability policy, and most importantly, create a clear Net-Zero roadmap.”
He added: “The roadmap gives us a phased, five-year action plan; not just aspirational goals, but tangible changes across our business and events. It shows expected emissions reductions for each action, which makes everything clear for our team, our clients, and our suppliers.”
The impact was immediate – during their collaboration, Goose was recognised as one of the UK’s 30 most sustainable event agencies. The company plans to publish its first sustainability report later this year, outlining its progress and key milestones.
The roadmap is rooted in reality, each proposed action, from switching energy sources to rethinking transport logistics, was workshopped with the team for feasibility, analysed for potential carbon reductions, and built into a phased implementation plan. Only measures that were both meaningful and achievable made the final cut.
Co-founder Ben Quarrell said: “Goose is a great example of what’s possible when passionate agencies commit to real change. They’re not just making promises, they’re doing the work, and already seeing the benefits for themselves and clients.”
To support more agencies on their journey, Sustainability Simplified has also released a 10-step guide to becoming a leader in sustainable events, available for free download now on their website.
