Gloucester Rugby has announced a growth in association and charity clients following an investment in the club’s re-brand and offering.
Association business has been the most successful sector for the venue, representing 25% of the last quarter’s revenue.
Industries that are attracted to Gloucester include, engineering, aerospace, cybertech, education and healthcare. Approximately 26% of enquiries have originated from new sources, which are made up of 150 new bookers working in 70 organisations.
Gloucester Rugby has also implemented changes such as a re-brand for the club, installation of super-fast WiFi and a new pitch. It has future intentions to improve its stance on sustainability and install new AV systems to help future proof the venue.
Angela Sanders, head of conferences and events at Gloucester Rugby, commented: “It is great to see such an increase in association business as it shows our efforts in implementing all these changes have truly paid off. It’s brilliant that industry professionals and event planners can see we have a lot more to offer than just industry leading rugby. I am really looking forward to working with the team to further improve and develop the venue and excited to see what the future holds, particularly in the association sector.”
