Global creative experience agency, Bearded Kitten, known for its festival-inspired approach to championing fun has appointed Vinny Panchal as managing partner to strengthen the company’s Australian operations.
Bearded Kitten has already established momentum in the Australian market with the Mailchimp FWD Conference, returning to Sydney on March 26.
This event builds on the company’s global portfolio, which includes transformative experiences for Amazon, Netflix, Google, Lego and Mailchimp’s From: Here, To: There conference in London.
With research showing that 67% of APAC consumers desire deeper brand connections, Panchal will focus on applying Bearded Kitten’s festival psychology approach to help brands create even more meaningful experiences for Australian audiences.
With over a decade of experience at Jack Morton Worldwide and a track record at agencies like Weber Shandwick, Panchal will drive Bearded Kitten’s growth in Australia from its Sydney headquarters, collaborating with creative and technical talent dedicated to proving that brand activations can deliver the same emotional impact as cultural festivals.
Panchal says: “In a world where creative experiences have become increasingly predictable and programmatic, I was instantly drawn to Bearded Kitten’s unique festival-first approach to audience engagement.
He adds: “This is more than just expanding our footprint. It’s about bringing our festival-inspired approach to Australia’s already dynamic experience landscape – one that infuses energy and community spirit into every brand interaction. We’re inviting brands seeking unforgettable experiences and creators who champion fun to join us in this movement.”
