Experience marketing agency George P. Johnson (GPJ) opened its doors to pupils from Walworth Academy for a morning of interactive sessions, as part of its ‘Discover Creative Careers’ programme.
The agency says the careers week, which runs nationwide 18-22 November 2019, aims to “diversify and increase” the number of young people entering the creative industries.
GPJ has partnered with the CCP and Walworth Academy to welcome a group of 30 students, aged 13-14, to share the variety of careers and roles that are available within the field of experience marketing. Offering a glimpse into what it is like working in a creative environment and the different steps, and routes it takes to get there.
Elle Shoben, head of talent and culture at George P. Johnson, commented: “We very much hope this partnership [with Walworth Academy] will be the springboard to an ongoing programme, where GPJ will support local, young and diverse talent. While our long-term plans are still being defined, we are currently exploring how we can act as advisers in schools and how to provide information for schools to work on projects in the classroom.”
Sara Whybrew, programme director (England) at Creative & Cultural Skills, added: “Giving young people an insight into the many jobs available in sectors such as experience marketing is invaluable because we know that there are many roles that people have no idea exist. It is difficult to contemplate a career you don’t even know about. We are immeasurably grateful to all those companies and organisations including George P. Johnson who have taken the time and effort to open young people’s eyes to the opportunities and are inspiring the next generation of talent.”
