The Future Tourism Experience conference, organised by The Tourism Society Yorkshire, takes place at Bedern Hall York on 14 September 2018, with virtual and augmented reality to the fore.
The conference keynote will be delivered by Richard Bryan (pictured), managing director of York-based Qa Research, who has been researching the tourism sector’s approach to virtual and augmented reality at visitor attractions.
Ian Ashton, managing director of the World of James Herriot at Thirsk will provide the ‘Analogue Alternative’ as he explains the regeneration of the attraction since taking it into private ownership in 2012 and how personal connections and live experiences are helping the attraction to grown new audiences especially from overseas.
Paul Cook, of Planet Planit will share techniques to make the most of the online and analogue approaches to help make tourism offerings really stand out,and will combine this with a whistle stop reminder of the data protection laws (GDPR) that needs to be entwined along the way.
Tourism Society Yorkshire Chapter chairman John Gallery said: “This conference is a timely opportunity for tourism businesses to learn from others’ experiences and examine their own ways of staying ahead as the fast pace of technology-based experiences grows.”
Bedern Hall, in the centre of York, is the venue for the conference and provides the historic backdrop of a tourist attraction that is also immersed in developing its ‘Medieval Meets Modern’ events programme that encourages organisations to use its high-speed broadband and other high-tech facilities within the medieval hall.
Tickets for the conference are £20 per person (plus booking fee) and can be booked online at: http://bit.ly/FutureTourismExperience
