Front, the Sheffield based creative agency, has been appointed to lead on the creative for the relaunch of Butlin’s Conference & Events.
As Butlin’s reenters the Conference & Events space, Front will be responsible for shaping strategy and delivering creative campaigns. The campaigns will include all new positioning, creative strategy, concepts and art direction.
The first activation is due to launch in September 2021.
Joe Chetcuti, managing director, Front, said: “We are absolutely delighted to be working with such an iconic brand and ambitious client team. We are looking forward to reinvigorating the brand’s event offering and taking it to the next level”.
Alex Meyer, head of proposition and product at Butlin’s, added: “We are delighted to welcome Front as our creative partner for Butlin’s Conference & Events. There’s plenty of opportunity in the events sector and Front’s strategic thinking and creative approach stood out to us during the pitch process. We are excited for the relaunch next month and driving our Conference & Events proposition forward.”
