Full-service creative communications agency, The Fresh Group, has been appointed by multinational electronic and manufacturing company, Brother, to work on its event and exhibition programme.
The appointment follows a number of successful projects delivered by the agency for Brother, including its Big Ambition roadshow in 2010.
The Fresh Group has already undertaken an audit of the company’s current exhibition presence and events, and will develop a new strategy for all events and exhibitions moving forward. Fresh are also now working with the events team at Brother on the whole exhibition journey and presence for some of its upcoming shows across a variety of Brother business channels.
“We have a great working relationship with the team at fresh and the work we have done with them so far this year for our future events and exhibitions has been really valuable,” says James Lawton-Hill at Brother. “Brother is a forward looking brand so we need to ensure our events and exhibitions presence keeps up with this.”
Katie Mather, Head of Business Development at Fresh, adds: “We have always had a great working relationship with the Brother team. This latest piece of work has given us the opportunity to join up our design, events and exhibitions divisions to create a strong strategy and bed of creative ideas for us to develop with the team at Brother.”
The Fresh exhibitions division is based at The Workshop in Heaton Mersey, supported by the team at the Fresh HQ in Cheadle.
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