Five things event agencies should be pitching right now

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DBpixelhouse

As we hit mid-June, brands are looking ahead and event agencies that can get in front of the curve will win the business. Whether it’s nailing Q3 experiences or locking in premium slots for Christmas, now’s the time to be bold, strategic and proactive.

Here are five ideas event agencies should be pitching right now:

1. Q3 brand activations

Think: back-to-school energy, late-summer vibes and autumn refreshes.

Now’s the sweet spot to pitch bold brand activations that land before the end of Q3 – ideal for FMCG, fashion and tech brands wanting a final push before Q4. From high-street takeovers to Instagrammable stunts, agencies should be offering creative, scalable ideas that are quick to execute but high in impact.

Try to link pitches to seasonal launches or cultural moments like Notting Hill Carnival or London Fashion Week prep.

2. Christmas party planning

Yes, it’s already time – venues are getting booked up, and companies want to secure their end-of-year events before the summer break. Offer up festive packages, theming ideas, immersive entertainment options and unique venues now. Flexibility will be key – hybrid options, sustainability-conscious catering, and clever contingency plans will go down well.

3. Summer pop-up experience

The season’s heating up, and so are opportunities for short-term activations.

From branded rooftop bars to immersive retail installations and influencer-driven sampling spots, pop-ups offer a quick-win brand moment that feels exclusive and fresh.

Ideal for drinks, fashion, lifestyle and tech clients looking to show up in physical spaces without a long-term commitment.

4. Festival partnerships & brand integrations

Festivals are in full swing and brands are still looking to activate. Agencies should be pitching last-minute festival partnerships, co-branded experiences, or VIP activations that create genuine engagement.

Music, food, culture, and wellness festivals are goldmines for experiential brand visibility. Even if full partnerships aren’t feasible, agencies can suggest creative tie-ins.

Look beyond the big festivals – think niche or regional festivals with targeted, loyal audiences.

5. 2026 planning workshops

Help clients look further ahead. This one’s less about production, more about partnership.

Offer to run creative strategy sessions or future planning workshops that help brands ideate and scope 2026 event plans. It positions your agency as a thought partner, not just a supplier – and sets the stage for long-lead bookings.

Don’t wait for the brief. Now’s the moment to show leadership, come armed with ideas, and help clients get ahead of the calendar. The agencies that pitch now will be the ones delivering headline moments later.

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Drapers Hall
Drapers Hall