Scotland’s five-star resort Fairmont St Andrews has promoted Lorraine Garvie (pictured) to the post of commercial director.
Having worked at the hotel since 2015, Garvie takes on the new role from her previous position as director of rooms and revenue. She will oversee the strategic planning and financial forecasting of the business with the sales, marketing, events, revenue and reservations teams reporting directly to her.
Increasing new opportunities within the MICE industry will be a big part of her remit, as well as a focus on developing reach in the US markets.
Garvie said: “I’m delighted to be leading an already established team at Fairmont St Andrews. We have such a beautiful product here in Fife and I am excited to be continuing the strategic growth of the business in the UK and new markets.”
John Keating, Fairmont St Andrews general manager, commented on the appointment: “Lorraine has been an integral part of the executive committee for the past three years, her extensive experience in strategic planning, forecasting and generating incremental revenue, is second to none. Her positive leadership and social strengths will make for a strong and successful team.”
