Pop culture marketing agency Experience12 has announced the promotion of George Bateman to managing director, while former MD and company founder Chris Whittle will move into a founder CEO role.
Bateman joined Experience12 in 2017 as an account manager and has been a driving force behind the agency’s growth and continued success.
He has steadily progressed in the company and played a key role in shaping the agency’s trajectory as a member of the operating board.
This senior appointment follows the expansion of the client services team in late 2024, with the appointment of Nick Swift as Client Services Director.
This is the first time that the MD role has been held by someone other than the company’s founder, marking a new era for the agency’s leadership team.
Chris Whittle, CEO, Experience12, said: “George and I have been working together, collaborating and even sitting at desks next to each other for a long time and we have a shared vision for the agency.”
He continued: “There’s no-one better suited to take the agency into the next phase of its adventure and we’re over the moon that he agreed to take on the challenge.
Bateman added: “Having grown alongside this remarkable team and helped shape our journey, I am excited about leading the next phase of our evolution. We are at the forefront of a dynamic industry with rich stories to tell, and I look forward to penning the next chapter of ours.”
