Opening in August 2024, Immerse LDN will first welcome exciting new experiences such as The FRIENDS Experience: The One In London, The Formula 1 Exhibition, and more exciting offerings to be announced soon.
Immerse LDN will also house a wide variety of food and drink offerings, beginning with street food collective KERB, followed by a brand-new waterside food hall & bar and café later in the year.
Immerse LDN comes as part of a wider £300m investment programme into ExCeL London’s venue campus and will become a major contributor to the wider Royal Docks regeneration plan, bringing an additional 2.5m visitors to the area every year, as well as hundreds of new jobs.
Later this year and into 2025, Immerse LDN will continue to expand and launch further stages of the development which will encompass new experiences, as well as impressive plans for the area’s hospitality and afterhours corporate offering. The latter will afford new post-event activities and F&B offerings, including ‘take overs’, for exhibitor parties and event organisers, in addition to networking and socialising opportunities on ExCeL’s new-look waterfront.
Humaid Al Dhaheri, chairman of ExCeL and managing director and Group CEO of owner’s ADNEC Group, reiterated the organisation’s unwavering commitment to strategic investments for the long-term growth and development of ExCeL.
Al Dhaheri stated: “Our 25,000sqm expansion, property acquisitions, venue infrastructure enhancements, and now our new waterfront event space, Immense LDN, underscore our dedication to innovation and diversification, positioning ExCeL London at the forefront of the global event industry.”
ExCeL’s CEO Jeremy Rees added: “ExCeL London is already synonymous as the home of world-leading events. Now we want to build on that and create a space where guests, both local and international, can enjoy the very best of immersive and experiential entertainment in one place. This project has been years in the making and a multi-million-pound investment which, once fully complete, will attract an additional 2.5 million visitors a year to the Royal Docks and will be one of the most connected entertainment districts in the world, benefitting from the high-speed Elizabeth line, two DLR stations and the IFS Cloud Cable Car.”
He added: “Offering something for everyone, Immerse LDN aspires to become a destination in its own right, where visitors can explore experiences and enjoy great food and drink, all set against the striking waterfront of the Royal Docks.”
*The featured image is an imagination of what the space may look like*
