Events.com acquires parking locator tech Citifyd

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Ticketing and promotions website, Events.com has acquired Citifyd, a technology provider specialising in urban and event parking solutions.

This integration adds advanced parking management to Events.com, helping event creators save time, boost revenue, and gain a unified view of their event by syncing parking and ticketing data. It also improves the parking experience for attendees, enhancing overall satisfaction.

Citifyd’s technology will enable Events.com to simplify fragmented parking systems, allowing event goers to pre-purchase parking through a mobile app while delivering real-time analytics to event creators and venue operators for optimised traffic flow and space management.

Stephen Partridge, co-founder, president and COO of Events.com, said: “Acquiring Citifyd fits our plan to bring all event production tools onto one easy platform. Their smart parking and transit solutions help us give event creators what they need for great events, while their city-focused tech strengthens our ability to support local businesses and meet new travel trends.”

Sohrab Vossoughi, co-founder and CEO of Citifyd commented: “We’re thrilled to join forces with Events.com and bring our global team’s mobility expertise to a platform that prioritises innovation and customer satisfaction. This will help redefine the event landscape, driving growth for organisers, simplifying parking, and unlocking new revenue opportunities, all while creating a more connected and accessible event ecosystem.”

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Drapers Hall