Eventbrite expands with Lanyrd and Eventioz acquisition

US-headquartered event ticketing software company, Eventbrite, has acquired London-based event data company Lanyrd and the Argentinean-based ticketing company Eventioz. The value of the deal is undisclosed.
 
These are the first acquisitions for Eventbrite and the company hopes the move will bring product and technical assets as well as strong industry expertise in a new region, Latin America.
 
Eventbrite says the acquisitions directly reflect the areas of focus the company announced with its US$60m funding news in April: accelerating international expansion; mobile growth and development; event discovery; and attracting top talent from around the world.
 
“For seven years, Eventbrite has focused on creating, scaling and promoting the best ticketing platform on the market,” says Eventbrite Co-Founder and CEO, Kevin Hartz. “Now it’s time for us to open our pocketbooks a bit to accelerate our growth around the world.
 
“These two acquisitions perfectly align with the strategic focus for the company, while adding significant assets and technical power to our platform.”
 
Lanyrd, a social conference directory based in London, allows users to add and discover events as well as track friends’ professional event activity. The company was founded in 2010, and has helped nearly 40,000 events in 148 countries have a better and more social event experience. Lanyrd’s product allows speakers and attendees easy access to event information, slides and video of presentations in a cross-platform experience.
 
The Lanyrd team will relocate to Eventbrite’s headquarters in San Francisco to be part of the 100-strong engineering effort.
 
Eventioz is a Latin American ticketing platform with operations in Argentina, Brazil, Chile, Colombia, Mexico and Peru. Since the business started in 2008, it has helped more than 15,000 organisers create, promote and sell tickets to nearly 20,000 events.
 
In Q2, Eventbrite announced that it had processed over 100m tickets across 179 countries, totaling more than $1.5bn in gross ticket sales. One-third of those ticket sales had occurred within the previous nine months.
 
Any conference-related news? Email sarah@mashmedia.net