Shaun Hinds, CEO at Manchester Central, Nick Morgan, CEO of We are the Fair and The NEC team, Andy Cole director of property, partnerships and media and Gemma Piggott, recently represented the events industry on The Apprentice.
In the episode, candidates had to design, brand and pitch their own electric driverless POD to various industry experts.
Commenting on the episode, Shaun Hinds, CEO at Manchester Central, said: “It was great to be involved and interesting to see how the candidates approached the task. We certainly enjoyed being able to give constructive feedback as part of the process.
“More than anything, it was fantastic for the UK’s events industry to be featured on a primetime show such as The Apprentice. I hope that it helped to raise the profile of the brilliant work that venues like Manchester Central undertake to offer quality experiences for all of our collective clients.”
Nick Morgan, CEO of We are the Fair, added: “We were delighted that The Fair was asked to participate in the Apprentice and hopefully it keep events in the limelight.”
Gemma Piggott, senior marketing manager for conventions and exhibitions, NEC, commented: “ It was an amazing experience to be involved with a show that I’ve loved watching for years. It was such a surreal moment to see Andy and me on screen representing the NEC and the live events industry on primetime television, as one of the episode’s major corporate clients.
“I’m so proud to have been involved in such a unique opportunity and get the NEC namechecked by Lord Sugar and Karren Brady and broadcast into the living rooms of seven million viewers.”
